Google has unveiled their secret project called Project Glass. Technology is moving too fast. Project Glass is basically glasses that have functions like a smartphone, except that it is easier and more convenient to use. There is a rectangular strip on the top right of the glasses that allow for these amazing functions to happen. Say you want to take a picture of something, you would have to look at what you want to be snapped and upload or share it online with the simple use of voice command.
The video below clearly illustrates how this augmented reality that Google has come up with could work in someone’s daily life:
However, this futuristic technology bears its disadvantages as well. Although it might be able to meet the wants of potential consumers, Project Glass displays how reliant people can be on technology. The glasses would be used more as opposed to smartphones because of the convenience it presents the public with. Once it is put on (like normal glasses), you could rely on it if you get lost (or even when you’re just lazy to find your way around.) This habit of being too dependent on technology isn’t exactly a good thing in my opinion.
A parody of Project Glass:
Funny, but also a possibility! Augmented advertisements are also on the rise to create virtual experiences that double up as commercials. “Technology has finally caught up with our imaginations,” wrote will.i.am from Black Eyed Peas on their website. Some large corporations like Heineken, Mini Cooper and Red Bull have followed suit in producing augmented advertisements. They want their brands to be linked with visionary thinking and experimental advertising.
We’d be seeing more of augmented advertisements like such:
…and perhaps more people waving their hands looking silly in the future!